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What is NanoCell? And is a NanoCell TV Worth It?

What is NanoCell? And is a NanoCell TV Worth It?

Friends on a couch watching TVSo, you’ve decided it’s time to upgrade your TV. Great idea! You have a ton of options when it comes to finding the TV technology and features that are right for you — and we’re here to help you make an informed decision.

We dive into one of the newest and best televisions on the market: the LG NanoCell TV. Read on to find out what NanoCell means and if NanoCell is worth it for you. Let’s get started!

What Is NanoCell?

LG Nanocell TV

NanoCell is a type of display technology developed by LG that offers incredible color and clarity, wide viewing angles, powerful processors, and a variety of smart features to keep your home connected. It’s among the best technology available right now for an immersive television experience, whether you prefer watching sports, movies, or playing the latest video games.

So how does the LG NanoCell TV work?

According to LG, “NanoCell technology uses particles to absorb unwanted light wavelengths and enhance the purity of the red and green colors displayed on the screen.”
These light-absorbing particles allow NanoCell TVs to deliver subtler, more precisely-colored images on the screen, supported by an impressive spectrum of one billion colors.

In a nutshell, thanks to their innovative technology, NanoCell TVs have eye-catching benefits like:

  • Nano Color: With over one billion display colors and 4K HDR support, NanoCell TVs help you turn movie night into a stunning visual experience.
  • Nano Accuracy: Superior picture quality at wide viewing angles means everyone can enjoy each scene, even when sitting or standing to the side of the TV.
  • Local Dimming: Superior contrast and deeper black levels add depth and perspective to dark scenes.
  • Dolby Atmos Audio: Impressive sound quality means you can get a cinema-like experience at home.
  • WebOS: LG’s proprietary navigation allows users to easily switch between premium content — from on-demand streaming to popular apps and internet browsers.
  • Magic Remote: Voice-activated remote allows you to change channels, find your favorite programming, launch smart TV apps, and even find nearby restaurants with the sound of your voice.
  • Alexa-enabled Remote: The magic controller allows you to give commands to your TV using other Alexa devices and vice versa. So, you can turn your TV on by talking to your speaker or even dial down the thermostat by speaking into your remote control. “Alexa, let’s get this party started!”

Is NanoCell Worth It?

Deciding whether or not a NanoCell TV is worth it depends on how you plan to use it. We’ve outlined a few scenarios below to give you an idea of where LG NanoCell TV really shines.

For Movie Lovers

With a 4K Ultra-High Definition resolution optimized for HDR content, your movie-watching experience doesn’t get much better than this. Combine that incredible detail with the stunning color enhancements NanoCell TVs have to offer, and it’s like you’re at the cinema.

Plus, it gets even better. LG collaborated with Dolby to build Dolby Vision and Dolby Atmos into their NanoCell TVs, giving you and your family an immersive audio and visual experience to remember.

For Gaming Enthusiasts

LG decided to future-proof their higher-end NanoCell models by making HDMI 2.1 the standard port, enabling higher frame rates and a fantastic variable refresh rate (VRR) to keep even the latest games running smoothly. With 4K HDR game support, you get detailed images and accurate color expression to make any game come to life, plus Dolby Atmos to enhance the audio experience.

Finally, low input lag means quick response times between controller and on-screen actions, so you don’t have to worry about your TV keeping up with fast-paced gaming.

For Sports Fans

Beyond the incredible picture quality we already mentioned — like 4K UHD resolution so detailed that you can see the players’ sweat running down their faces — NanoCell TVs make watching the big game a true pleasure.

A 4K high frame rate (HFR) ensures the action on the screen stays crisp even during the most intense sports moments. Plus, the display uses artificial intelligence to adjust brightness and contrast according to the light levels in the room. That means you can watch Sunday afternoon football clearly, even when the sun is pouring through the windows! Plus, with great wide-angle views on the NanoCell TV, your whole team can enjoy incredible picture quality, even if they’re sitting on the “sidelines” of your media room.

For Smart Home Families

LG’s NanoCell TVs come jam-packed with intelligent features to connect your home and tailor your TV-viewing experience to your family’s needs. The updated webOS 4.5 platform makes it easy to navigate streaming apps and content like Netflix, Hulu, and more. Plus, the Alpha 7 Gen 2 Intelligent Processor automatically enhances picture quality depending on what you’re watching. In some cases, it can even upscale the quality of lower resolution content!

What’s more, keeping your home connected has never been easier. NanoCell TVs come with LG ThinQ AI, Google Assistant, and Amazon Alexa built-in and are even compatible with most smart appliances like lights, locks, thermostats, and washer/dryer units. It can all be connected and controlled via your NanoCell TV, making it the connective center your family needs.

Rent-A-Center Has the Best Deals on NanoCell TVs

Still not sure if a NanoCell TV is worth it? Shop our wide selection of rent-to-own smart TVs online and take your next movie night to the next level! With same-day curbside pickup at your local RAC and free doorstep delivery, there are plenty of convenient ways to make an LG 55” 4K NanoCell TV yours.

About Us

The good things in life don’t have to be out of reach. RAC is here to make the things you want and need accessible, and Front & Center is your resource for living well on a budget.

Each week, we’ll bring you tips and tricks for infusing simplicity, style—even a little fun—into every aspect of your life and home. From decorating advice to money-saving strategies to opportunities to share with others like you, we’ll give you ideas that inspire. Live well, friends. And send your submissions, suggestions and questions for the blog to blog@rentacenter.com. For all customer service inquiries, please contact our Solution Center team at 1-800-422-8186.