It’s always been a mission of Rent-A-Center to help raise money for hungry Americans, but this year, RAC took it from a local level to a national level by partnering with the nonprofit organization Feeding America, the largest hunger-relief organization in the country. And, like peanut butter and jelly, it was a winning match: RAC raised $50,000 through its annual Fill the Fridge campaign, all of which benefits Feeding America food banks nationwide.
The campaign, which kicked off September 1 as part of Hunger Action Month, was open to both customers and employees. RAC customers could either purchase a tag for $1 or participate in a Keep the Change campaign at checkout; new RAC customers were given the option to donate to Fill the Fridge in lieu of a down payment. Of course, additional donations were happily accepted online or in-store. RAC employees were provided the opportunity to give through the company’s website.
“We asked, and our customers happily gave,” sales manager Tony Silva says. “They really wanted to support the families in need.”
The two top fundraising stores received an additional $1,000 from RAC’s corporate headquarters in Plano, Texas, to donate to the food bank in their community.
“Hunger is an issue that affects every county in the United States,” says Nancy Curby, senior vice president of corporate partnerships at Feeding America. “We are grateful to Rent-A-Center customers and employees for helping to fight hunger in the communities that they serve.”
Since 2002 Rent-A-Center has donated more than $1million to local and national hunger-relief organizations.